Only systems thinkers need apply

For all of us doing Corporate Writing next month – there’s a great example of “Corporate Speak” in a job ad in today’s Age.

It’s for a General Manager, Organisation and People Development and contains such gems as

“You will have demonstrated experience in providing high level strategic advice and support through the planning, implementation and evaluation of integrated development programs and services.”

I love this bit: “You will be a systems thinker with a track reord of delivering results through people and organisational processes”.

Whaaaaat???

Who is the organisation? Oh yeah … it’s CAE.

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Last class drinks – Tues 17 Nov

The last of the 17 Writing for the Web classes were celebrated / commiserated last night at il tempo on DeGraves Lane.

Kate, you were missed!

Writing for the Web last class celebration 17 Nov 09

We discussed the state of the CAE, continuing education in general, how most of us will be doing Corporate Writing in 2010 and wonderful Italian mother-in-laws.

My favourite quotes of the night were:

‘How am I going to be able to walk across the street? ‘and, ‘There’s nothing like a nonna.’

Thanks everyone and thank you George!

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Social Networking starter

I’ll send out invites to join the wiki I’ve set up for the class before the weekend, but until then stay in touch with Media 140, a conference about social networking hosted by your ABC.

I have sent you all an invite to the wiki – let me know if you haven’t got it!

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Kate’s website is ranking on page 1!!

Hi Kate and everyone!

I have googled Kate’s website today and lo and behold – it is on page 1!!

Cheers,

Steph

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Tonight’s guest: Chris Thomas

Chris ThomasTonight we’ll be lucky enough to be joined by SEO expert, Chris Thomas. He runs his own consultancy, Reseo, which has worked for state and federal government. He writes for Smart Company and other publications about online marketing and SEO.

Hope to see you there.

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Assignment 3

For this assignment you will create a project brief for a fictional or actual client for a website or linked web pages with text (approximately 3000 words) and proposed information architecture.

The assignment is due 27 October.

You will need to choose a client for this project – either real or hypothetical – and clear this with your teacher to see if it suits the requirements of this assignment.

The assignment requires planning for a site or new series of linked pages on an existing site that require you to work with a multi-disciplinary team. You’ll need to clearly communicate the vision of your project across the team and to your client.

It should include the following elements:

  • Project brief
  • IA diagram
  • Timeline
  • Individual brief for a team member (content producer, designer, developer)

You will be marked on how effectively your project brief communicates the purpose of your site and how realistically it manages time, resources, costs and scope. You will also be marked on how effectively your IA diagram reflects the needs of the site (both users and clients) and how clearly you brief another member of the project team for their role.

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Online writing jobs

Hi all – here is the online writing jobs site I mentioned in class last night. There are heaps of postings for web writers & bloggers, as well as other writing and editing opportunities. Most of the posts are from the US, but the beauty of being a web writer is that you can work from anywhere!

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City Site Homework

Quick homework exercise this week so you can keep concentrating on assignments.

Using the file City Site that I gave you in class, review it as though you were going to be the content producer on this site.

1. What is missing from this brief from your point of view

2. What would you need to add to this doc to make it complete (add some subheads with question marks perhaps, but don’t add too much content as the project producer will have more knowledge of this project).

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Ann’s critique of “End of Travel”

Hi George:

I read your travel blog: what can I say?  A superb piece of journalism and an exemplary piece of web writing.  Sucking up to the teacher … who me???

OK.  OK!  Looking at it from what we have discussed about blogs etc.

Links: I can see your point about the limitations of Yahoo’s closed link policy. I’d like to link through to the Trans-Mongolian Railway for instance (for cost, how long it took, route etc) but I guess this is not a destination that Yahoo/Lonely Planet promote.  I clicked on the Staycation link and the Staying Healthy Link, which are interesting, but Yahoo is certainly not letting you out of its clutches is it?

Content: Although I realise this blog is more about saving money and taking advantage of good deals, I like the way you weave in personal anecdotes about your own travels. Always makes a piece more readable to read real life experiences. And it is a good tie-in to link in your rail journey to Ballarat with the Trans-Mongolian Rail journey.

Photographs:  As I said, I understand the primary focus of the article is on money and availability. However, it is hosted in a travel blog, and perhaps would have  more impact with some spectacular scenery than the rather bland images chosen.Clown fish

And the clown fish? Not sure where they fit in.

Sub-headings: If I were doing a quick scan of the page the sub-headings don’t really tell me what that chunk is about.  I remember we talked about “clichés” once and how they can be a good thing. Your sub-heads were witty, but I think the bleeding obvious might work better, eg.

  • Special deals on airline tickets
  • More room on planes and trains

Love your work.

Ann

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Cordite submissions

Another holiday activity – you might be interested in submitting your creative work to Cordite – Australia’s top online poetry journal.

Here’s an excerpt from the editor’s email:

submissions keep rolling in for our 31st issue, EPIC. The poetry in this issue will be chosen by Cordite’s reviews editor, Ali Alizadeh. So please feel free to send us up to three of your long, longish or multi-part poems before 9 October! 

Full submission details here.

 

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Assignment 3 – sample pay rates

As I mentioned in class, Seek has some good words at Seek’s Salary Centre – this is a survey of the industry, the IT page is particularly useful. It may not give you exact hourly rates, but it should get you thinking. You could also do a quick query to a designer or content producer to see how much they would charge. If you’ve got any questions about assignments, please email (address is in your big yellow booklets).

By way of a ‘Happy holidays’, here’s a piece I just had published over at Yahoo!7 travel. It does an okay job of chunking and subheads but is a little underlinked due to Yahoo!’s closed linking policy. What are your thoughts about how it is good/bad web writing ? There may be a post-holiday prize (a USB bracelet perhaps?) for the best critique. The site itself has way too many problems (the Expedia widget on the RHS is an embedded tool that functions a bit like a Big Red Button, for example), so just look at the writing and think about writing techniques we’ve looked at in the first term. It’s entirely optional homework, but a good way to revise and keep the class alive over the break.

Also please feel free to comment on the article itself as at the moment I’ve mistakenly commented on it and look a little foolish.

Origin of deadline

George’s story about the origin of the word ‘deadline’  is true! Read all about it at Answers.com. Isn’t language amazing?

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Sorry can’t make it to class today

Hi,
The babysitter is sick and I’ll have to look after the boys this afternoon – therefore can’t make it to class.
Sorry to miss out on the discussion about the assignments but taking the kids along would be too adventurous for everyone, I think.

See you next week,

Francesca

Where content auditing went next…

Not sure what’s happening with video – you should be able to post it – but here’s another little video that may make sense after this class:

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Simon’s Cat video

Sorry – still having no luck publishing a Youtube video. Can embed the link OK, but when I hit ‘Publish’ it seems to disappear…

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Authors no longer

Keen viewers of the dashboard page will notice that you’ve all been made editors and no longer authors.
This means you have new access to the blog which I believe will let you edit your posts to include video – contact me if not…
This also means you’ll get the updates about moderating comments – please ignore these and don’t moderate anything for the moment. We’ll look at this in class later.

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No luck!!!

No luck trying to put a Youtube clip into this blog. I have put it into a separate blog

http://serrendipity.wordpress.com/2009/09/03/dalesford-tv-commercial-fantastic

BTW: WordPress blogs have exactly the same format as EduBlogs if you want to set up your own blog.

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Homework

In case you missed it this week’s homework is brought to you by the embedded videos of YouTube.

As an example, here’s a video of an IA specialist and a designer talking about what they’re doing (should make sense int he coming weeks):

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JK wedding dance – hilarious!

I can’t believe I can’t do this!! drives me nuts.

Anyway, the link to this very funny video is:

http://www.youtube.com/watch?v=4-94JhLEiN0

I tried to embed this (in HTML version, I promise, not in the visual one)

but it doesn’t load. help!!!

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Victoria – The Festival State

Spring is a wonderful time to get out and about. What better way to do this than attend one of the many festivals scheduled between September and November. While all visitors are welcome, many events rely on other kinds of participants including: volunteers, performers, writers, producers, actors. There is something for everyone, so think about attending or participating in some way.  A number of our Spring festivals are listed below:

 

Melbourne Fringe Festival

The Melbourne Fringe Festival offers the Australian arts community the opportunity to flog their wares in public. In 2008, almost 4000 independent artists participated in this Festival. The accent is on independent. Some acts are excellent and others are interesting…shall we use the word experimental? The Melbourne Fringe Festival really does offer something for everyone. They love participants of all kinds – performers, visitors and volunteers.

When & Where:
23rd September – 11th October 2009 at venues around Melbourne, refer to the website below for more information.
Countries represented: Irrelevant – pay your fees, organise your venue and you’ve got a show.
Looking for the following participants: visitors; volunteers,  (performers for 2010 because applications to perform in 2009 have now closed)
Link to the Melbourne Fringe Festival

 

 Moon-Lantern Festival

The Moon Lantern Festival is celebrated by a number of Asian cultures and dates back more than 1000 years to the Song Dynasty. It is a celebration of the harvest, when family and friends come together to enjoy meals. This festival is intended to celebrate the concept of togetherness is spite of the many factors that separate us from our loved ones. The festivities commence at dusk but look most stunning after dark as ordinary streets become transformed by hundreds of brightly colored lanterns.
Activities include: Lantern making classes for children; Lantern parade; Asian food stalls; Live entertainment (usually in Asian languages).

When & Where: 
This event is held at several locations across Melbourne including -
Chinese Museum,  Little Bourke St, 3rd October 2009;
Box Hill Mall, date to be announced;
Sunshine,  27th September 2009;
Whittlesea, date to be announced;
Countries represented: China, Japan, Thailand, Laos, Vietnam, Korea
Looking for the following participants: all visitors welcome
Link to the Moon Lantern Festival Website 

 

The Octoberfest

The Octoberfest makes me smile. I don’t know whether it’s the thought of men running around in lederhosen, big gingerbread hearts or copious amounts of beer (should that be bier?). It’s almost impossible not to have a good time. The Melbourne Octoberfest used to be held at the Show Grounds but is now hosted by the  European Bier Café on Exhibition Street. Practice your slap dancing - it becomes tricky after a couple of steins!

When & Where:
Fri 2 Oct – Sat 31 Oct, European Bier Café, 120 Exhibition Street, Melbourne 3000.
Tel: (03) 9663 1222; Fax: (03) 9663 3393 or Email: info@europeanbiercafe.com.au
Countries represented: Germany, Austria, Switzerland
Looking for the following participants: thirsty visitors

 

 Melbourne International Arts Festival

The Melbourne International Arts Festival hosts an impressive list of local and international artists over a two week period. At first glance, the program looks more high-brow in comparison to the Fringe Festival but organisers have attracted some well known artists including: Batsheva Dance Company, Patti Smith and Daniel Kitson.

When & Where:
9-24 October 2009 at venues around Melbourne. Refer to their website for more information.
Countries represented: Performers are selected from all over the world.
Looking for the following participants: all visitors welcome
Link to the Melbourne International Arts Festival 

 

 Wangaratta Jazz Festival

The Wangaratta jazz Festival is celebrating its twentieth birthday this year. Organisers promise an interesting program for 2009 with artists visiting  from all over the world. Their credentials are really impressive. A nice weekend getaway? 

When & Where:
30th October-2nd November 2009. Events will be held at various venues around the Wangaratta area.
You can get there by car, train, bus or charter flight. Details are available on the website below.
Countries represented: Australia, Israel, United States of America, Germany, United Kingdom, Norway and many more.
Looking for the following participants: all visitors welcome
Link to the Wangaratta Jazz Festival Website

 

Short & Sweet Festival and Short & Sweet Cabaret Festival

The Short & Sweet Festival gives writers, directors and actors the opportunity to present short original plays.
This festival promotes itself as the biggest 10 minute theatre festival in the world.  The festival will be  launched at Chapel Off Chapel on the 17th November. There are activities for all ages and this event is held in conjunction with the Short & Sweet  Cabaret Festival for those who like a little music with their drama.
If you want  to submit a play, guidelines and timelines are available via the website. Volunteers are also welcome to assist with administration, fundraising and production activities.

When & Where:
12 – 22 November 2009 at Chapel off Chapel, 12 Little Chapel St, South Yarra, Melbourne.
Countries represented: all
Looking for the following participants: visitors; volunteers, actors, writers, producers
Link to the Short & Sweet Festival and Short & Sweet Cabaret 

 

The Lygon Street Festa

Lygon Street is one of our most popular Italian restaurant strips. It plays host to the Italian festival in June and a huge street party whenever Ferrari win the Melbourne Grand Prix. It is always buzzing on weekends. Activities Include: Live entertainment including opera and theatre (some performances are likely to be in Italian) & food stalls.

When & Where:
 
November 14-15 2009, Lygon Street, Carlton.
Countries represented: Primarily Italian but other non-Italian shop owners may participate.
Looking for the following participants: visitors, volunteers 
Link to the Lygon Street Festa Website

 

Hispanic Festa 2009

The Hispanic Festa was established in 1978 to commemorate the 1000th anniversary of the Spanish language. Although there are no bulls rampaging down the street, this vibrant and colorful street party goes until all hours of the night. The huge paellas look magnificent.
Activities Include: Street stalls (these open at noon); Live music (many performances are in Spanish);
Food stalls; Street Parade; Free Latin dance classes (3-6 PM); Flamenco dancers

When & Where: 
21st-22nd November, Johnston Street, Collingwood.
Countries represented: Spain, Mexico, Argentina, Peru, Colombia, Chile
Looking for the following participants: all visitors welcome
Link to the Hispanic Festa Website

 

Comment: Have you attended these festivals in previous years?